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把2026年1—7月的出口地图摊开，巴西几乎占据了比亚迪海外版图的中心。盖世汽车研究院出口数据库显示，比亚迪向巴西出口新能源乘用车198,507辆，其中纯电动车99,505辆、插电混合动力车99,002辆；一个市场，两种动力路线，规模几乎各占一半。
Brazil almost occupied the center of BYD’s overseas footprint when the export map for January through July 2026 is laid out. Data from the Gasgoo Research Institute’s export database shows that BYD exported 198,507 vehicles to Brazil, including 99,505 battery-electric vehicles and 99,002 plug-in hybrids—one market, two powertrain strategies, and nearly an even split.
这一趋势不只体现在比亚迪身上。同期，中国新能源乘用车出口目的地中，巴西以298,211辆排名第一，同比增长154.6%；比利时和英国分别以255,681辆、231,198辆位居其后。整体乘用车出口也在扩张，俄罗斯以524,428辆排名第一，巴西以408,393辆排名第二；新能源乘用车出口则由巴西领跑，欧洲和亚太是主要增长引擎。
The trend was not limited to BYD. During the same period, Brazil ranked first among destinations for China’s new energy passenger vehicle exports, with 298,211 vehicles, up 154.6% year on year. Belgium and the UK followed with 255,681 and 231,198 vehicles, respectively. Overall passenger vehicle exports also expanded, with Russia ranking first at 524,428 vehicles and Brazil second at 408,393. Brazil led new energy passenger vehicle exports, with Europe and Asia-Pacific serving as the main growth engines.
比亚迪在不同市场采用了不同组合。澳大利亚出口76,473辆，其中纯电动车58,904辆，明显高于插混车型的17,569辆；英国和比利时分别出口53,361辆和52,022辆，但插混车型数量分别达到36,829辆和33,204辆，均高于纯电车型。菲律宾、德国、西班牙、斯洛文尼亚、阿联酋和泰国也进入前十，形成“巴西单点领跑、欧洲多点布局、亚太和中东拓展”的格局。
BYD used different product mixes in different markets. It exported 76,473 vehicles to Australia, including 58,904 battery-electric vehicles—well above the 17,569 plug-in hybrids. The UK and Belgium received 53,361 and 52,022 vehicles, respectively, while plug-in hybrids accounted for 36,829 and 33,204 vehicles, respectively, exceeding battery-electric volumes in both markets. The Philippines, Germany, Spain, Slovenia, the United Arab Emirates and Thailand also entered the top 10, creating a pattern of “Brazil leading from a single point, a multi-market presence in Europe, and expansion across Asia-Pacific and the Middle East.”
对消费者和车企而言，变化在于出海不再只是把同一款车运往更多国家。巴西市场同时承接纯电和插混，澳大利亚更偏向纯电，英国和比利时则呈现更明显的插混结构，出口数据已经显示出按市场需求配置产品的路径。中国新能源乘用车在德国、意大利等传统汽车市场也在增长，意大利出口同比增长257.0%，德国增长181.9%。
For consumers and automakers, the change is that going overseas is no longer simply a matter of shipping the same vehicle to more countries. Brazil is taking both battery-electric and plug-in hybrid vehicles, Australia is more oriented toward battery-electric vehicles, and the UK and Belgium show a more pronounced plug-in hybrid mix. Export data is already showing a strategy of configuring products around market demand. China’s new energy passenger vehicles are also gaining ground in traditional automotive markets such as Germany and Italy, with exports to Italy up 257.0% year on year and those to Germany up 181.9%.
但规模并不等于市场已经稳固。欧洲仍面临贸易壁垒、反补贴调查和本土车企竞争，墨西哥乘用车出口同比下降24.8%，阿联酋下降38.7%。这些数据来自盖世汽车研究院，记录的是出口规模；下一阶段的竞争，将从运输数量进一步延伸到品牌建设、海外渠道和本地化运营。
But scale does not mean a market is already secure. Europe continues to face trade barriers, anti-subsidy investigations and competition from local automakers. Passenger vehicle exports to Mexico fell 24.8% year on year, while those to the United Arab Emirates fell 38.7%. The data, compiled by the Gasgoo Research Institute, records export volumes; the next stage of competition will extend beyond shipping numbers to brand building, overseas distribution and localized operations.